How Money-Back Guarantees Can Make or Break the Sale

Posted on: 28 November, 2001

Author: Harmony Major

Your product or service could be ... your price ... your sales letter ... ... but if your ... looks shady, your ... are out the door. The wording, the st Your product or service could be compelling, your price amazing,and your sales letter "hypnotic" ... but if your satisfactionguarantee looks shady, your prospects are out the door. The wording, the structure, and the terms of your guarantee canmake or break the sale, and are a direct reflection on you andyour company. What is your money back guarantee saying about YOU?Let's take a look at three sales-repelling no-no's from theconsumer's...

Call Reluctance - Do You Have It?

Posted on: 28 November, 2001

Author: Jackie Ulmer

Does the thought of picking up the ... to calla ... customer or prospect make your ... you clearly map out a game plan of whenand who you are going to call ... only to fi Does the thought of picking up the telephone to calla potential customer or prospect make your stomachchurn?Do you clearly map out a game plan of whenand who you are going to call tomorrow, only to findyourself distracted with busy work and unable to makeany calls?Do your visions of all-expense paid, tropical vacations,big promotions and 5 digit bonus checks evaporate as thephone stares viciously at...

5 Sales Letter Blunders That LOSE the Sale

Posted on: 28 November, 2001

Author: Harmony Major

The average conversion ratio of most sales letters is a pitiful1% -- or worse. Thankfully, there are dozens of little nuancesthat can instantly boost the amount of prospects you convert tobuyers. Conv... The average conversion ratio of most sales letters is a pitiful1% -- or worse. Thankfully, there are dozens of little nuancesthat can instantly boost the amount of prospects you convert tobuyers. Conversely, there are just as many that can make thatratio take an *immediate* nose dive.Are YOU committing any of these five response-busting bloopers? BLOOPER #1: "This offer expires in 1.2 minutes!"Yeah -- right. And I'm Daffy Duck.FACT:...

Anybody Wanna Buy From "Ol' Shifty Eyes"?

Posted on: 28 November, 2001

What makes you trust one person yet not ... mean ... Here's how I, a Newbie, see it.What makes one person's "word" ... ... saying, "A person's only as good as his word"?My What makes you trust one person yet not another?I mean "really". Here's how I, a Newbie, see it.What makes one person's "word" believable? Rememberthat saying, "A person's only as good as his word"?My Dad always said that when I was growing up, and myhusband says it to our two sons.I grew up on a dairy farm in the Midwestern UnitedStates. Often in the evening when my Dad...

The "No Nonsense" Guide To Increasing Your Online Sales

Posted on: 26 November, 2001

Millions of people enter the Internet business ... day... hundreds of ... of websites go upeach week... millions of dollars are spent every ... scary how fast 'net commerce is growi Millions of people enter the Internet business arenaevery day... hundreds of thousands of websites go upeach week... millions of dollars are spent every hour.It's scary how fast 'net commerce is growing, but what'seven scarier is the "entry requirements" of any onlinebusiness. Quite simply, there aren't any!Anyone with a computer connected to the 'net can tradeonline. Anyone can hook up to a secure credit cardprocessor and start accepting your hard...

Sales In A Flash!

Posted on: 26 November, 2001

You'll get more out of this article, if you SEE what ... about. So, 1) Go to ... a free copy of ... Flash Player 5.02) Then view these four flash prese You'll get more out of this article, if you SEE what I'mtalking about. So, 1) Go to http://www.macromedia.com/downloadsfor a free copy of Macromedia Flash Player 5.02) Then view these four flash presentations:http://www.worldprofit.com/uhbp/http://www.fightercombat.comhttp://www.cashcomeseasy.com/flash.htmhttp://www.tombrenneman.com/flash3) Look carefully at your own website.It's now time to dig into this article.Marketing Is About Breaking Through The "Blase Barrier":Flash Does Just ThatI've asked you to take a good long look at your own website at...

Put A Friendly Face On Your Sales Proposition

Posted on: 26 November, 2001

Author: Grady Smith

Picture yourself walking into the local ... Youfind a title you like, proceed to the sales ... notice that the clerk is hiding behind the ... Without ever seeing their face th Picture yourself walking into the local bookstore. Youfind a title you like, proceed to the sales counter,and notice that the clerk is hiding behind the cashregister. Without ever seeing their face they run yourcredit card, place your purchase in a bag, and sendyou on your way. Would you return to purchase your next book there? Probably not. We like to be face to face when makingour purchases. Seems...

The BIG Website Traffic Lie!

Posted on: 26 November, 2001

Author: Grady Smith

You’re being lied ... you turn ... pushing down your ... belief that the secret to earning big money onlineis to drive tons of traffic to your site.But I’m here to tell you the t You’re being lied to.Everywhere you turn someone’s pushing down your throatthe belief that the secret to earning big money onlineis to drive tons of traffic to your site.But I’m here to tell you the truth. Even thought traffic is huge, the real “secret” isconverting more of your visitors into buyers. You dothis by crafting yourself the best grab them by thethroat sales letter and proposition,...

Proof That First Impressions Really Do Count!

Posted on: 26 November, 2001

Author: Gary Hanley

Want to hear ... that will really blow you ... I heard this tale I ... jumped in the air ... "YES!" because I had ... the reason why somany people are DOOMED to failur Want to hear something that will really blow you away?When I heard this tale I literally jumped in the air andshouted, "YES!" because I had discovered the reason why somany people are DOOMED to failure... before they even start!Hopefully after you've heard this short story, it will havethe same impact on you. In the next 500 or so words, you'lldiscover why 95% of people fail...

How to close 10%-30% of your prospects and sky rocket your profits NOW -- GUARANTEED!

Posted on: 26 November, 2001

Author: Jason Gambrel

Imagine closing, selling, or signing up 10%-30% of all ... that see your offer for your product, service ... a little quietly kept secret that you can use tocreate a fl Imagine closing, selling, or signing up 10%-30% of all theprospects that see your offer for your product, service orBiz-opportunity!Discover a little quietly kept secret that you can use tocreate a flood of hidden profits in your business.Wow! 10%-30%. That's incredible considering that a 2%-3%response in direct marketing is considered GREAT!While a 2%-3% response is a great response, I would haveto say 10%-30% is down right AMAZING! And I'll take...