Posted on: 26 November, 2001
Author: Gary Hanley
Want to hear ... that will really blow you ... I heard this tale I ... jumped in the air ... "YES!" because I had ... the reason why somany people are DOOMED to failur Want to hear something that will really blow you away?When I heard this tale I literally jumped in the air andshouted, "YES!" because I had discovered the reason why somany people are DOOMED to failure... before they even start!Hopefully after you've heard this short story, it will havethe same impact on you. In the next 500 or so words, you'lldiscover why 95% of people fail in Internet Marketing and whyYOU MUST follow this simple principle to succeed. Ready?Ok, so let's begin....Allow me to introduce you to Terry, a window sales man fromEngland. If I take you back about 20 years, you'd know Terryas a complete newbie... a not-long-since teenager who was wetbehind the ears in just about everything that he attempted.The kind of person who couldn't sell false teeth to his ownGranny, let alone compete with the other sales men in theindustry. You know, the kind who could sell snow to Eskimos.So to add a twist to the scenario, Terry's boss decides tosend him out on a practical field trip on his first day. Hethrows him right in at the deep end by asking him to visitan interested prospect at the posh end of town... where thebig money is in Windows/Double-glazing sales. So off he goes..He's as nervous as hell. With his hands shaking and his kneesnobbling, he approaches the front door and thuds the doorknocker several times. An oldish woman approaches and afterhis first shaking introduction, she invites him in.He stays there for over 3 hours.... after dozens of cups oftea and mounds of biscuits, the woman signs a contract andpurchases over £7000 worth of windows (that's over $11,000!)And Here's The REAL Kicker....The woman had already spoken with 6 other dynamite glazingsalesmen that week... and ALL of them offered a cheaperquote! That's right - Terry's price was the MOST expensive.He was also the most inexperienced sales man there ever was.So what happened in the background, and moreover, how canyou replicate these powerful sales abilities to step up anotch on your own profit ladder? Here comes the secret....The woman said, "She liked the young lad more than the others".That's ALL there been to it. She didn't care about the extraexpense. Even the other slick salesmen couldn't persuade herto pay LESS than this young chap was asking for.The truth is, this lad's first impression shone brighter thanany of the sales talk the others subjected the old woman to.First impressions count, and this young lad's courtesyattitude, politeness and likability are what closed the sale.Not the sales hype. Not the low prices with the giganticover-hyped benefits. But the actual 'personality' and'impression' that the kid gave was all that was required.If you market your own products and services on the Internet,consider what impression you're giving to your prospects.If you appeal to them, then you've already done half of thework. If this means redesigning your website, then so be it.If this means going out of your way to be polite, helpful andgive the best possible shopping experience, then so be it.Is it really too much work to secure your own sales?I'll leave you to ponder on that thought. Source: Free Articles from ArticlesFactory.com