Posted on: 26 November, 2001
Author: Grady Smith
Youre being lied ... you turn ... pushing down your ... belief that the secret to earning big money onlineis to drive tons of traffic to your site.But Im here to tell you the t Youre being lied to.Everywhere you turn someones pushing down your throatthe belief that the secret to earning big money onlineis to drive tons of traffic to your site.But Im here to tell you the truth. Even thought traffic is huge, the real secret isconverting more of your visitors into buyers. You dothis by crafting yourself the best grab them by thethroat sales letter and proposition, and you make itdownright impossible for the majority to refuse.Just look at the facts, and you be the judge Imagine youre driving 300 visitors a day to yoursite, and sell 1 in 100 of your prospects. Sure, you can begin a massive promotion and drive 900visitors to your site, making 9 sales a day. Or, youcan polish up your sales letter and turn 1 in 3 intobuyers and sell 9 without increasing your traffic.Just think of the money youll save, and make, onpolishing your sales presentation. Now that you know the importance, how do you put it towork? There are a couple of options.First, you can hire someone to do the writing. Find acopywriter that shows you samples and writes in astyle that you want on your site.Second, you can do it yourself. Start with a headline. Right up front give yourproducts strongest benefit. Make a promise in yourheadline, and then explain how the promise andbenefits work to the customers potential in the bodyof your sales letter.Create the main part of your sales letter as if itsso irresistible that no one can refuse. Give themstrong benefits. Show them your product is a hugevalue that cant be missed.Close your sales letter with the disadvantages of notaccepting your offer. In the beginning, explain thedownside, and end the proposition with the down side.Give a strong satisfaction guarantee, and youve got asales letter that grabs the reader by the throat anddoesnt let go until they input their credit cardinformation. Of course, this is a basic list of your sales lettersgoal. There are plenty of resources and articlesonline that will teach you the complete story onbanging out a sales letter that works. Explore andlearn. Never give up the pursuit of making a salesletter that puts money in your pocket. Its the besttime and money investment youll ever make for yourbusiness. Source: Free Articles from ArticlesFactory.com