Posted on: 16 January, 2002
Author: Michael S.L Bombard
1. When in a ... leave your business card within thefirst 4 pages of books related to your target ... ... ... in the book's subject, they'll ... ... by your busi 1. When in a bookstore, leave your business card within thefirst 4 pages of books related to your target audience. Ifthey're interested in the book's subject, they'll probablybe intrigued by your business card as well, and visit yourwebsite, call you, email you, etc.Off-line generated prospects are also proven to be morelikely to buy once visiting your website, in comparisonto prospects generated online. Kind of like playing "hardto get"...
Posted on: 15 January, 2002
Author: Larry Dotson
1. Spend money on targeted ... instead ofmass media ... You don't want to ... ad dollars on people who aren't ... Increase your profits by ... on ... 1. Spend money on targeted advertising instead ofmass media advertising. You don't want to wasteyour ad dollars on people who aren't interested.2. Increase your profits by concentrating on smalldetails. Improving small things like text size, color,or graphics can really make a positive difference.3. Keep your offers flexible. If you offer a set pricefor your product, you could offer the people thatcan't afford it an optional payment plan.4. Offer your knowledge or...
Posted on: 15 January, 2002
Author: Larry Dotson
1. Sell your products at a ... price to ... sites. You could sell them ... or ... Set up joint ventures with other ... tosell your product to new ... They cani 1. Sell your products at a wholesale price to retailweb sites. You could sell them individually or inbulk.2. Set up joint ventures with other businesses tosell your product to new customers. They canintroduce it to their customers for a set price.3. Allow other web sites to sell your product for aset commission. They can take a percentage of thesale and send you the rest of the order...
Posted on: 15 January, 2002
Author: Larry Dotson
1. Publish ... for your free stuff. It ... their value and if they're viral ... you'll have more people giving them away.2. Give your visitors a good time so they will v 1. Publish testimonials for your free stuff. It wouldincrease their value and if they're viral marketingtools, you'll have more people giving them away.2. Give your visitors a good time so they will visityour web site again. Use a few jokes, humorousgraphics and funny stories.3. Make money from web sites that don't have anaffiliate program, by doing a joint venture. Set upthe affiliate program through a third party...
Posted on: 14 January, 2002
Author: Grady Smith
I mean, does the reader really believe that youhave ... behind your product? Do ... show them that you know your ... through your ... of words and ... you displ I mean, does the reader really believe that youhave confidence behind your product? Do youconfidently show them that you know your subject,and through your selection of words and phrases,are you displaying confidence that this product isthe one that will solve their problem?Confidence makes us buy, because we begin to seethat the person knows their subject. The lack ofconfidence in a sales letter shows us they dontfeel comfortable with what...
Posted on: 14 January, 2002
Author: Dr. Jeffrey Lant
Does this look familiar?Your prospect contacts you and asks for information about WonderWidget. You email the information along with complete order details.Response? Not a word.Next day, undaunted, yo... Does this look familiar?Your prospect contacts you and asks for information about WonderWidget. You email the information along with complete order details.Response? Not a word.Next day, undaunted, you hit the resend key so that your prospectreceives the information again. Response? Still nothing.Next day, ditto. Response? Zip.What's going on here?Welcome, folks, to the way marketing works in the early days of themuch storied New Millennium. People are underfunded and oversaturated with marketing; they're...
Posted on: 14 January, 2002
Author: Joe Bingham
For most of us, selling is against our natures. We were taught as children to be polite, ... and ... of others. (Well, at least some of us were anyway.) The problem is, selling seems to For most of us, selling is against our natures. We were taught as children to be polite, courteous, and respecting of others. (Well, at least some of us were anyway.)The problem is, selling seems to go against those principles. Notice I said selling 'seems' to go against the polite, courteous side of ourselves. In actuality, however, only bad salesmanship is overly aggressive, obtrusive, and...
Posted on: 14 January, 2002
Author: Gary Onks
Lipstick sales are Red-Hot ... to the Wall Street ... this affects you, your company and your ... there... How can this be? I don't sell ... neither do I, but the fact Lipstick sales are Red-Hot according to the Wall Street Journaland this affects you, your company and your sales.Whoa, there... How can this be? I don't sell lipstick?Well, neither do I, but the fact is that the "Lipstick Sales Factor"applies to all of us no matter what we are selling. You see thereason lipstick sales are off the charts right now is becauseladies are looking to feel better...
Posted on: 14 January, 2002
Author: Kevin Nunley
If I were to ask you where the best place to make a sale was, youwould probably answer the ... right? You might be ... hear that while the 'Net is still going strong, it's ... If I were to ask you where the best place to make a sale was, youwould probably answer the Internet, right? You might be surprisedto hear that while the 'Net is still going strong, it's notnecessarily where you could be pulling the bulk of your salesfrom.Even though the Internet is hotter than hot, a lot of majordot-com's are reverting to the good old telephone...
Posted on: 14 January, 2002
Author: Kevin Nunley
Ask and most ... will tell you. The key to their ... ... It is one thing to get the sale. It is far betterto ... that ... profits come when you get the customer to buy Ask and most businesses will tell you. The key to their successis upselling. It is one thing to get the sale. It is far betterto super-size that sale.Real profits come when you get the customer to buy a larger, moreexpensive, or more comprehensive product or service. The guygoing into a pet store to buy a fish is a classic example.When the clerk sees...