Posted on: 25 November, 2001
Author: Meredith Pond
Competition is tough these days. Consumers and businesscustomers know you have competitors who will charge a lowerprice. In fact, they don't even have to check. Customers have learned they can ask you for a lower price andoften get it. If you don't offer some kind of concession, a bigpercentage of your prospects will move on to another business whoWILL give them a price cut. Price cutting is more prevalent in some industries than others.I wouldn't dream of asking my doctor to drop his fee for anoffice visit, but I wouldn't think twice about asking thesalesperson at the car dealership if...
Posted on: 25 November, 2001
Author: Ron Sathoff
If you're like me, you probably get a massive number of ... each day. Because of this great growth in the volume ofemail, you'll need to find some way to ... your ... message fr If you're like me, you probably get a massive number of emailoffers each day. Because of this great growth in the volume ofemail, you'll need to find some way to distinguish your emailsales message from those of the competition. In order to makeyour sales letter stand out from all the rest, you have to find away to offer your customers something a little "extra."The best...
Posted on: 23 November, 2001
Author: Bob Leduc
People buy products or services from you because they expect to gain a benefit. The benefit is more valuable to them than the money they spend to get it. You can use that benefit 3 ... ways to i People buy products or services from you because they expect to gain a benefit. The benefit is more valuable to them than the money they spend to get it. You can use that benefit 3 different ways to increase the results produced by your marketing efforts.1. Immediately state the benefit to draw the prospect into your promotional message.2. Dramatize the feeling...
Posted on: 23 November, 2001
Author: Bob Leduc
I recently read about a survey ... among new car owners. The ... were trying to ... which ads had the greatest impact on the buyer's decision to buy a certain car. What they discov I recently read about a survey conducted among new car owners. The researchers were trying to determine which ads had the greatest impact on the buyer's decision to buy a certain car. What they discovered surprised them. Most of the new car owners they surveyed didn't remember any ads influencing their decision to buy the car. But they did remember watching the ads numerous times...
Posted on: 23 November, 2001
Author: Bob Leduc
Sales are produced by people. It doesn't matter if you're selling lemonade to tourists or ... to ... Even on the ... every sale is the result of a live person or group of people d Sales are produced by people. It doesn't matter if you're selling lemonade to tourists or airplanes to governments. Even on the Internet, every sale is the result of a live person or group of people deciding to buy from you. Unfortunately, many decide NOT to buy from you.Would you like to increase the number of sales you get? It's easier than you think. There...
Posted on: 23 November, 2001
Author: Chris Rawluk
Since the launch of ... we have been ... ... by ... from Internet and ... firms from all over the globe. We would think it ... thing - since the world i Since the launch of showtheplanet.com we have been regularly inundated by salespitches from Internet and technology firms from all over the globe. We would think it apositive thing - since the world is obviously finding us - except that its quite apparentfrom most of the messages we've received that the person on the other end of thephone (or fax, or e-mail) has no idea what we're about....
Posted on: 22 November, 2001
Author: Bob Osgoodby
It's no secret that the US economy has slowed down, but the ... does appear to be on the rebound. ... of ... are still ... and are being forced to cut ... It's no secret that the US economy has slowed down, but the stockmarket does appear to be on the rebound. Thousands of companieshowever, are still struggling, and are being forced to cut costs,decrease benefits, and even lay off employees. Many of those wholost their jobs, will try their hand at doing business on theInternet.It seems however, that lately I've been hearing a great dealabout the difficulty of...
Posted on: 22 November, 2001
Author: Bob Osgoodby
No we're not talking about the Broadway Play, a hotel in Paris,or even the British Comedy Group. We are talking about a ... step formula which will help you create powerful ... that ge No we're not talking about the Broadway Play, a hotel in Paris,or even the British Comedy Group. We are talking about a simplefour step formula which will help you create powerful salesefforts that get maximum results.People want to know what benefits they will get by dealing withyou. Today, in the online arena, we use basically three methodsof contact with potential customers - Ads, such as you...
Posted on: 21 November, 2001
Author: Bob McElwain
Many new to the Web dream of building a ... ... It's not uncommon to find these ... putting upcash for a ... ... that "sounds" good. They mayeven try a couple m Many new to the Web dream of building a successful onlinebusiness. It's not uncommon to find these newcomers putting upcash for a "business opportunity" that "sounds" good. They mayeven try a couple more before coming to realize these programsearn money only for those they bought from. Next, they may buy into a package containing a strategy forgrowing a particular online business. And some such programs doprovide what...
Posted on: 21 November, 2001
Author: Larry Dotson
The keys to outselling your competition is to compareyour product to theirs. When you find the differencesbetween products, use your findings to improveyour product. Below are 12 things you can compar... The keys to outselling your competition is to compareyour product to theirs. When you find the differencesbetween products, use your findings to improveyour product. Below are 12 things you can compareand improve upon to outsell your competition.1. Price- Can you offer a lower price? Can you offera higher price and increase the perceived value ofyour product? Do you offer easier payment optionsthan your competition?2. Packaging- Can you package your...