Posted on: 01 December, 2001
Author: Joe Vitale
I sent the ... short sales letter by email to my own listof some 800 names. There was an ... boost in ... had to ... the book I was selling in ... My ... I sent the following short sales letter by email to my own listof some 800 names. There was an immediate boost in sales.Amazon.com had to back-order the book I was selling in theletter. My publisher's online server went down due to all theorders they got at once. But something even more shockinghappened. Many people wrote to me and actually asked how I was able to*make* them read the letter. They said they couldn't stopreading it! Others said they felt compelled by some unseen forceto read every word of it. Still others just mindlessly read theletter but then automatically---as if obeying a subliminalcommand---went to amazon.com and ordered the book I was selling.Afterwards, they wrote me and confessed they felt they had been"hypnotized." What in the world makes this letter so hypnotic? Read it and seewhat you think: ************** I was nearly in tears... Dear Friend: I was just in the bathroom, reading a letter from my sister, when I got to the line... "I got your book and I read it and I thought it was great. And after I read it, I went out and got myself a new car." I thought she was kidding. My sister has been on welfare, struggled to raise three kids, been wrestling with health problems, and has fought toe to toe with poverty for years. I wrote my latest book, "Spiritual Marketing," for her, in an attempt to help her. But it wasn't until moments ago that I discovered that my book had such a profound impact on her that she not only read it, and liked it, but she went out and made a dream of hers come true. Later in the same letter she wrote, "Dad read your book before I did and he knew I wanted a new car and he told me that once I read your book he would guarantee that I would buy a new car." That's even more unbelievable. My father has never even acknowledged receiving any of my books, let alone taken the time to read them. But he read "Spiritual Marketing," and it apparently had an impact on him, too. I'm sharing all of this with you today because you are someone on my personal email list, and this is personal news which I think can inspire others to go for, and get, their dreams. Whether it's a new car, a new house, more money, real love, or happiness in this moment, it's all possible. Just ask my sister. Joe Vitale PS -- Amazon.com now carries "Spiritual Marketing." ********* Well, what do you think? Why does this letter hypnotizepeople? Here's what I think: 1. The headline, "I was nearly in tears...", which was thesubject line on the email I sent out, is riveting. People wantto know why I'm nearly in tears. Did something bad happen? Orsomething good? Was I crying? Or laughing so hard I cried? Yourheadline has to be a gun in a prospect's face. While mostheadlines have to be benefit-oriented, curiosity-invokingheadlines are proven to grab readers, too. 2. The opening sentence, "I was just in the bathroom, reading aletter from my sister, when I got to the line...," not onlycompels you to read the second sentence, it is actuallyimpossible to complete the first sentence---because it doesn'tend! Those dashes are grabbing your nose and pulling you intothe next sentence, which happens to be the next paragraph. 3. The letter weaves a story. Stories sell. Stories compel.Stories pull people into the drama unfolding and make them apart of the action. As this letter reveals it's story, it alsoconveys selling messages to you hypnotically---messages thaturge you to get this book now. 4. The letter reeks of sincerity. I learned that sinceritysells. Sincerity is hypnotic. Don't lie or mislead or gyppeople. Tell your story in the most hypnotic way possible andthe people most interested in it will respond. 5. The ending PS, "Amazon.com now carries "SpiritualMarketing," is a subliminal call to action. While I'm stillknown for writing fiery PS's that warn you of dangers if youdon't act now, my PS above works in a soft-sell way. The storyin the letter says "Buy my new book." The PS simply tells youwhere. You can take my tried and tested emailed sales letter above anduse it as a model to write your own hypnotic letter. Here's how: Just think of a story---a true one, remember---of someone whobenefited from your product or service in a record-breaking way,and write the event up following my formula and my letter. Itmay help you to remember these key questions: 1. How can you make your headline so curious that people can'thelp but read your letter? 2. How can you begin your next letter in such a way that itactually forces people to keep reading? 3. How can you tell a story about your product or service thatcompels people to want it? 4. Are you telling the whole truth in your letter? 5. How can you more softly let people know how to buy yourproduct or service? Finally, I think the greatest secret to making any sales letteror email message truly hypnotic is in being genuinely excited.My sales letter above is based on what actually happened to me.My sister DID write me. She DID buy a new car. It WAS a resultof reading my new book. I was so moved by her news that Iconveyed my joy in my sales letter---and that joy becamehypnotic to my readers. Article Tags: Emailed Sales Letter, Emailed Sales, Sales Letter, Spiritual Marketing Source: Free Articles from ArticlesFactory.com