Posted on: 14 January, 2002

Author: Grady Smith

It’s true! Most people won’t buy from you the ... they see your offer.In fact, a large majority won’t purchase the ... either. That’s why you need to put your ... in front of t It’s true! Most people won’t buy from you the firsttime they see your offer.In fact, a large majority won’t purchase the secondtime either. That’s why you need to put your wonderfuloffer in front of them with hard-hitting messages thatpresent different benefits and close the sale.Buy you might know this already. Therefore, the realquestion is how many automatic messages should youhave?The magic number seems to be seven. And here’s how tomake everyone of your responses sell hard!GIVE THEM A REASON TO OPEN THE E-MAILYou’re offer isn’t going to get read unless youpresent them with an offer that builds curiosity or makes astrong promise in the subject.Throw the word FREE in your message. Or just design alittle teaser so the reader can resist opening themessage and finding out what you mean.Another technique that works in getting your messagesopened is to present a series of 7 tricks or secretsthat come every few days. In order for the recipientto learn everything from the series they’ll have to openeach e-mail. And BINGO, you have them primed and readyfor your sales pitch.DETAIL DIFFERENT BENEFITS IN EACH MESSAGEWhile your first benefit may not convince them to buy,your second or third might be the one to really excitethem. Look at your product or service from differentangles. Then in each message attack and detail onespecific benefit.Try to make every benefit you detail a littledifferent from the one prior to it. If you’re selling tires, onemessage can go into detail about their durability. Asecond message would detail another benefit, this timemaybe focusing on the safety record of the tires.DON’T FORGET THE BASICSWrite an auto response message like you would a normalsales letter. Give the customer a call to action, like“Order Now”, and give them a link to click on.Make your copy short and easy to skim. Most will beafraid to dive in to a long cluttered sales letter, sobreak your paragraphs up into smaller easy to digestpieces.And don’t forget to make your copy benefit heavy.Everything should be about what the reader’s going toget.OFFER ADDITIONAL PRODUCTSNo sense letting good prospects get away from you.I always offer different programs that target theaudience of my auto response messages. Your best betis to sign up for some compatible affiliate programs andlitter your sales letter with links and attentiongrabbing headlines. Source: Free Articles from ArticlesFactory.com