Posted on: 03 December, 2001
Author: Lisa Lake
The hand that rocks the cradle is the hand that rules ... Truer words have never been spoken, ... whenwe consider the progress that women have made in ... hands no longer stick The hand that rocks the cradle is the hand that rules theworld. Truer words have never been spoken, especially whenwe consider the progress that women have made in society.Their hands no longer stick to rocking the cradle, but theystill rule the world.If you are to succeed in marketing a product or service, youmust remember that women control 85% of all purchases.Marketers need to consider that there are certain innatedifferences between men and women.Keep these ideas in mind when targeting women in yourmarketing strategies:* Women spend a higher percentage of time thinking about others,whether it be their children or their boyfriend. Women willagonize over the perfect gift. Women buy toys and school clothesfor the kids. Where men do their Christmas shopping on ChristmasEve, Women may start as early as September.Why do women go to all this trouble? Because they love to buythe right thing. Let them know that you have the right thing!* Because women are doing the buying, for themselves as well asothers, you have to figure out what woman want. Mel Gibson hadto learn that lesson the hard way, but it isnt too complicated.One thing to consider is that women will usually purchase themore attractive product if the quality is as high as acompetitors product. Women have a keen design sense and oftenvalue form as much as function.* A womans work day does not start at nine and end at five. Manywomen finish the traditional work day with family, shopping andhousehold responsibilities still ahead of them. In womenscomplicated lives, they are often too busy to respond to productsthat are overly complicated, or advertising that requires too muchtime and attention. In short, simplify, simplify, simplify.* Be realistic in your advertising. Women are too smart to fallfor advertising that features a mother of three who looks like asupermodel. They are too smart to watch teenage girls withporcelain smooth skin complain about how bad their acne is.Dont try to fool them. They are onto you.* If all else fails, ASK A WOMAN! If you want to know how tomake your product more visually appealing, ask a woman. If youwant to know if your advertising makes offensive generalizations,ask a woman. Contrary to popular belief, women do know what theywant. If you want to know too, ask them. Source: Free Articles from ArticlesFactory.com