Posted on: 26 November, 2001
Author: Tony Woodcock
Every once in a while an idea comes along that makes ... and makes business more ... The ... and the Internet are ... But ... theidea is so SIMPLE that we colle Every once in a while an idea comes along that makes lifeeasier and makes business more profitable. The personalcomputer and the Internet are examples. But sometimes theidea is so SIMPLE that we collectively say, why didn't Ithink of that?There is a TREND developing that will change the way youbuy and sell. In one way, it's as new and fresh as the Netitself. In another way, it's as old as the hills. Interestedin getting more customers? Read on.Quickly, how much is $57 times 36? Did you need a calculator?If you did, and most do, you have just witnessed the POWERof selling by subscription. It gets it's roots from sellingover time (how many credit cards do you carry?) a concept weare familiar with. The TWIST on subscription selling is thatthe client can CANCEL AT ANYTIME and receives updates for free.How much more likely would you be to buy a new car, boat orhouse if you had the FREEDOM to cancel and always had thenewest model? Cellular companies caught on a year or so agothat people DON'T LIKE CONTRACTS. So they made the adjustmentand sales went through the roof.THE TREND (AND THE TWIST) HITS THE WEBSelling by subscription is sweeping the web. Giant softwarecompanies (yep, you know who I mean) are starting to touttheir "software as service" ideas. How will that work?You will have a SUBSCRIPTION to a particular piece of softwarethat you pay for monthly. Now you get the benefit of not payinghundreds out of pocket AND you get the latest updates includedin your subscription. Sure, they may make a buck or two morebut you will have access to the most recent features and youCAN CANCEL AT ANY TIME. Now, who has the power? YOU DO.An excellent way to market and an excellent way to buy.Many companies embrace this concept because it's easierto sell, meets less resistance and is a much less costlyway to market. They know that MORE PEOPLE WILL BUY THIS WAY.Time now becomes their ally, not their enemy. The moresubscribers they have the more money they make. By the way,the power of the subscription is how online companies endup buying huge media companies.Will this new pricing model work for you? You will certainlybenefit as a consumer but can you capture the idea as a seller?Take a look at what you sell with a new eye. Could you offeryour clients a subscription for what you do? Could you startto slowly move in that direction on your pricing? One thing isfor sure, selling by subscription is hot and getting hotter.And it's an idea that will be around for a very long time. Article Tags: Pricing Model Source: Free Articles from ArticlesFactory.com