Posted on: 14 January, 2002
Author: Gary Onks
* Every 7 Seconds someone in America turns 50* Spend almost $2 Trillion on goods & services each year* 43% of all new cars are ... by seniors* Account for over 40% of total consumer demand* Seni * Every 7 Seconds someone in America turns 50* Spend almost $2 Trillion on goods & services each year* 43% of all new cars are purchased by seniors* Account for over 40% of total consumer demand* Seniors average $24,000 in annual disposable income* 50+ age group is the fastest growing population segment* Most seniors open all the direct mail they receive* Spend $14 Billion yearly on grandchildrens gifts* Control over 48% of all discretionary purchases that occur* Seniors are the most affluent consumer group that exists* 30% more likely to purchase online than younger users* Per Capita income is 28% higher than other groups* Over 78 Million adults are past the age of 50* 60% purchase home remodeling products & services* Women over 50 spend $21 Billion on clothes annually* Seniors own over 80% of all money in savings accounts* 79% of America's financial assets are owned by seniors* Folks over 50 Dine out 4-5 times per week* Account for over 79% of all leisure travel spending* Own 62% of all large Wall Street investment accounts* Seniors visit malls more often than any other age group* Over 70% of seniors are willing to try new brands* 92% of seniors shop online & 78% make online purchases* Local daily newspapers are read by 71% of seniors* 74% of Seniors use the Internet to find health information* Over 65% of Seniors stick with brands if they like them* 89% of seniors rate "being active" as critical to enjoying life* Housing market for seniors tops $100 Billion each year* The net worth of seniors is 5 times that of average Americans* Seniors provide over $90 Billion in care giving services annually* There are more people over 65 than teenagers in the marketplace* Modern Maturity is the largest circulation magazine in print* "Who Wants to be a Millionaire" average viewer age is 55You've got the facts, now get the seniors and get more sales! Source: Free Articles from ArticlesFactory.com