Posted on: 07 December, 2001
Author: /"Wild Bill/" Montgomery
Listing specific facts will aid you in backing up your claims. Listing themis not enough; you must also know how to present the facts. You can't justspew them out at your prospect like an erupting vol Listing specific facts will aid you in backing up your claims. Listing themis not enough; you must also know how to present the facts. You can't justspew them out at your prospect like an erupting volcano. They must flow likea steady slow moving stream. Here are some pointers to help you in provingyour offer is the one for them:1) Dramatize Your Facts: Example: John Doe invested the last $50.00 of his savings in ourprogram and now John makes over $5000 a month in his spare time!2) Use "Human Interest" Facts: Present your facts in a clear, straightforward and interesting manner.Write in everyday language that people can understand. Don't get tootechnical. Don't present the facts from your point of view, rather presentthem from the prospective customers point of view. 3) Be Specific: Convey all the details that are relevant to your product or offer. Howdid your product originate? Why was it created? Why is there a need foryour product? How can product help them? Give details. Be specific!4) Use Testimonials: Show you prospect how your product has helped others. Let them see whatyou product has done for other people in their own words. Get signedstatements from your satisfied customers. Use a "diverse" list oftestimonials from as many different sources as possible. Use full names andaddresses whenever possible.5) Give a good reason for your price: Whether your price is higher or lower you have to explain why. Make itinteresting and convincing. If what you're offering is of better quality oroffers more benefits, tell them. What you say can explain why your price ishigher than your competitors. If your price is extraordinarily lower becauseyou have an over abundance of inventory, be honest about it. People will buyyour product at the price you set, if the reason you give is presentedproperly. Source: Free Articles from ArticlesFactory.com