Posted on: 05 December, 2001
Author: Wes Blaylock
With these economic downtimes among us, it sometimes feelslike we are very overworked, and underpaid in our Internetbusinesses. Costs are still the same, but sales are lagging. This alone isbad enough for your business, aside from the depression thatcould set in and cause you to be less productive. So to step aside from that and get your business back tocreating the type of income that you are used to, even whenpeople just aren't spending as much, here are a few tacticsto create instant surges of cash, with very little work. 1. Run a "clearance" sale This is an easy one. Simply run a special sale on one of yourproducts. Here are a few ideas: - We're Over-stocked so you can order at 20% off... - The manufacturer gave us a good deal, so we are passing the savings on to you... - We have a warehouse full of already-opened, but perfectly normal products that we are going to sell for half off..Only 54 units are available... 2. Offer an extra bonus Here is a simple idea. Create a new, exclusive bonus to offerto everybody who orders within a certain time frame. This bonus can be an audio interview with a recognized industry expert, a special report, a new gadget, whatever. Tell them that they can get this special new bonus if theyorder within 5-15-20 (or however long you want to givethem) days from today. If your bonus is of high value, many people will order yourproduct just to get the bonus. Either way, you still get thesale. 3. Joint venture to increase value You can joint venture with a complimentary product ownerand offer each others products as a package for the sameprice. So if I sell a product for say $39, and you sell one for $39,my traffic and your traffic can get both products for $39 if they order within a certain time frame. This is more drastic, but *definitely* gives you an instantsurge of new orders. You can usually get these kinds ofdeals quickly when the JV partner sees the instant potentialit can have. You don't want to de-value your product by doing thisthough, so you have to make it quick. Set it up to onlylast for 3 days or so, email your opt-in list about it, then take it down. 4. Special discount Offer some sort of special discount related to current events.A holiday discount, a sports discount (like the baseball world series), or whatever.. Maybe there is a big fuss about something in your industrythat will give you a good reason to offer a limited time discount. Use your imagination! You can come up with all kinds of waysto give a "special" discount, only available to a select few. I have a friend that runs a special promotion for every singleU.S. and international holiday. Last time I talked to him about it, he said it puts an extra $20-30k in his bank eachyear at the least. 5. Offer personal help to the next X people that order I have done this one a few times. Offer your personal helpfor the next X amount of people that order. You can give free email advice, set up a discussion boardor even give phone consultations (if you have the time). If I am selling a weight loss report, I may say: "For the next 50 people that order, I will personally helpyou create your diet plan and guide you through my systemat no cost.." You can do this promotion often, as you can limit the amountof people that you accept each time. This allows you to stopthe promotion, and clear the workload, then restart it. Be sure to explain how they will be able to get your personalhelp (i.e. email, phone, etc..) so that they don't make thewrong assumption. There are plenty of ways to instantly get a rush of orders,these are just a few. Notice how they all are either limitedtime, or limited by the number of people who order. Putting a time limit, or unit limit on special offers (or any offerfor that matter) is a surefire way to increase the response ofyour offers. Doing this will result in a bigger surge, much quicker! BUT, stick true to your word. If you say you are only givingthe special offer for the next 5 days, then do not let anybodyorder after those 5 days are up. Otherwise, you risk yourcredibility. So create a few ways to make some special offers to youropt-in list, or customer list and see if you can't get yourcashflow back on track! Article Tags: Special Discount Source: Free Articles from ArticlesFactory.com