Posted on: 25 November, 2001
Author: Ron Sathoff
If you're like me, you probably get a massive number of ... each day. Because of this great growth in the volume ofemail, you'll need to find some way to ... your ... message fr If you're like me, you probably get a massive number of emailoffers each day. Because of this great growth in the volume ofemail, you'll need to find some way to distinguish your emailsales message from those of the competition. In order to makeyour sales letter stand out from all the rest, you have to find away to offer your customers something a little "extra."The best way to do this is to offer your customers some sort ofinformation that they can use. This information should be relatedto your product or service, but shouldn't be directly connectedto it. For instance, if you are marketing a piece of accountingsoftware, you might want to offer your customers some useful taxtips or money-saving advice.You could also offer your customers some form of entertainment:amusing stories, "news of the weird," interesting trivia, or justa good joke (of course, I'd keep it clean!). Any of these willcapture your audience's attention and get them to read yourmessage. Once you have their attention, it will be much easier toget them to read about your offer.You might even be able to turn a series of sales letters into a"lesson plan" or "mini course" for your clients -- most customerswon't mind reading a sales pitch at the end of each of thesemessages, as long as they are getting something out of themessages -- and as long as they aren't paying to get theinformation!Another added benefit to this approach is that it will help buildyour credibility, especially if you are offering useful advice orinformation. If you can provide your customers with informationthat makes their lives easier, they will be grateful to you, andwill see you as someone who is worth listening to. Keep givingyour customers this kind of service, and they may actually startlooking forward to getting your messages -- imagine THAThappening with a standard email sales letter!As email becomes more and more popular, competition for ourcustomers' valuable time will become keener. One of the best waysto distinguish ourselves from our competitors is to provideinformation that goes beyond just "the sale." By going beyond theimmediate chance to profit, we can build relationships that canbe mutually profitable to all involved for a long time. Article Tags: Sales Pitch, Customers Some Source: Free Articles from ArticlesFactory.com