Posted on: 28 November, 2001
Author: Harmony Major
Tired of sitting around ... your thumbs, waiting for thatnext sale to shake you out of a ... stupor? ... will reveal a simple 9-step plan to help you ... product sal Tired of sitting around twiddling your thumbs, waiting for thatnext sale to shake you out of a boredom-induced stupor? Thisarticle will reveal a simple 9-step plan to help you multiplyyour product sales in just a few weeks. 1. Make sure you have a hard-hitting headline on your sales page to draw your visitors in.I know, I know. This point is SO played out. But, I'd be a bad,bad tutor if I didn't at least mention it. Need help crafting asure-fire, order-pulling headline? "Hmph! Not ME!" you say? Okay, so let's pretend. ;-) Check out the following truly outstandingresources for help writing a sales-boosting headline:Great Headlines Instantly! http://www.hypertracker.com/go/emag/ps/Writing Effective Headlineshttp://eagle.cc.ukans.edu/~editone/heads.htmlHow to Write Headlines that Make Sales Soar!http://www.whosclickingnow.com/headlines.htmPublicity Tips: Creating Captivating Headlineshttp://www.mindconnection.com/library/business/headlines.htm 2. Take 5-10 brief (1-2 paragraph) tips from your product, and cut them down to the bare bones best parts.You don't want to be giving away the only "secrets" from yourexcellent infoproduct. Make these tips powerful and informative,but don't give away the farm. The purpose, (as you'll soon see),is to convince your visitor that they NEED your product -- notto simply provide CliffsNotes for it. 3. Sign up with a reliable follow-up autoresponder, free or otherwise.Ideally, you'll need one that gives you up to 10 follow-upmessages -- one for each mini-tip that you created above, minusone. (i.e. If you have 9 tips, you need to be able to send atleast 8 follow up messages.)Program your autoresponder to send that number of follow-ups, and make each tip its own follow-up message. Send your tips outabout 3-7 days apart, depending on how many you have. The moreyou have, the more frequently you send them. Just don't harassthe reader. ;-)If you need an autoresponder, try either of these: http://www.AutoBots.net http://www.Biz-Reply.com http://www.AutoRespond.com http://www.GetResponse.com http://www.SmartAutoresponder.com 4. Put a brief sales message at the bottom of each mini-tip.You don't want this to be a sales LETTER. Basically, have itresemble a resource box that you'd see at the end of an article.The purpose of this sales message is to remind the reader of whatyour product is, and of any special bonuses or discounts that youoffer, and to get them back to your site to order your product. 5. In your final autoresponder message, offer your readers something special for finishing your e-mail series.You want to reward the visitors who haven't cancelled yourfollow-up messages at the end of the message run, as these peoplehave just become your hottest prospects! They were obviouslyinterested enough in your product to keep reading your tips, andwith the slightest extra push, they just might still buy.Make the bonus time-sensitive, to increase the likelihood thatpeople will buy. You can offer an article-length bonus report onyour product topic, a list of 25 (or however many) links totop-notch resources as an add on to the product, or anything witha high value. Just be sure to make this bonus *exclusive* to thepeople still on your list, and NOT available to the generalpublic. TIP: If you use the resource links report as a bonus, you can usually find some really great and rare finds right in your own bookmarks. Quick report! 6. Get a "smart" pop-up code for your sales site.You want a little box to pop up when visitors leave your websitein order for them to sign up for your mini-tips. You CAN use asmall notice at the bottom of your sales page for people who'vedecided not to order, but a pop up box would probably work best.You don't want the box to pop up when people are navigating yoursales site -- only when they're LEAVING that particular domainname altogether. I'm not sure where to get a code like this, butI have one if you're interested. I'll give it to you for joiningmy ezine. ;-) Just e-mail me with the same address you use tosubscribe, and let me know you'd like the code. It's yours! 7. Create an ezine sign-up box in your pop-up window.You can kill two birds with one stone here. If you have an ezine, tell your visitors that they'll get X number of free tips takendirectly from your product when they subscribe to your ezine. Assoon as I implemented this technique on one of my own sites, Istarted getting 15-50 *additional* ezine subscribers every day! By using this method, not only will you get more *pre-qualified*subscribers to your ezine, but you're also following up ACTIVELYwith these visitors with your mini-tip series. (You're followingup with them *passively* with your periodic newsletter.) 8. Set your pop-up box to appear only once, when visitors are leaving your sales site.It's best to also put another testimonial in the window, rightbefore asking them to subscribe to your newsletter for the tips.See how I did this at: http://YahooSecrets.com/leaving.htmlTo add these visitors to your newsletter and your mini-tip seriesat the same time, simply put your list host's subscribe addressAND your autoresponder address in the "Recipient" field of yourform. (If you need to screen your addresses for names like I do,this won't work. You may need to enter subscribers in manually.) 9. Test your follow-up messages, your sign-up form, and your pop-up box.This is a given, but I thought I'd list it just in case. I knowhow easily I forget to TEST to be sure my newfangled promotionwill even work before I start using it. In all the excitement,sometimes we overlook the little things.Be sure your messages are formatted neatly, your sign-up form issubscribing people to your follow-up series AND your ezine (ifapplicable), and your pop-up box is only appearing when peopleleave your entire website (NOT your sales page).As soon as I started using this method of follow up, I increasedmy sales. You won't be able to notice the benefits from thisimmediately. Instead, you'll need to wait a few days (or weeks)while your follow-ups are doing their job. In time, you shouldsee more sales of your infoproduct, and more sales from your opt-in list as a result of more highly qualified subscribers. Article Tags: Don't Want Source: Free Articles from ArticlesFactory.com